Advisor to Ageas on its motor & home insurance partnership, and acquisition of Saga's underwriting business

Insurance
2024

Advisor to

Ageas Saga

on its 20-year motor and home insurance partnership, and the acquisition of Saga’s Underwriting business

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Completion subject to customary conditions (including regulatory approvals)

Sector

Insurance

Deal type

M&A Buyside

Advisor to Ageas on its motor & home insurance partnership, and acquisition of Saga's underwriting business

Ageas has entered a 20-year partnership with Saga’s Insurance Broking business, to operate Saga’s motor and home insurance products.

Ageas will take on pricing and underwriting, claims, customer servicing activities and price-comparison website distribution, with Saga retaining responsibility for brand and direct marketing. In addition, Ageas will acquire Saga’s Underwriting business. 

The transaction presents Ageas with the opportunity to enhance its position as a leading personal lines insurer in the UK, adding scale to a core European market of the Group. 

Continuum Advisory Partners acted as financial adviser to Ageas in connection with the transaction. 


Link to press release: Ageas and Saga confirm 20-year partnership and M&A binding agreement | Insurance Times

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