Advisor to Animal Friends on its sale to Pinnacle Pet Group


Advisor to


On its sale to




Deal type

M&A Sellside

In August 2023, Pinnacle Pet Group (“PPG”) completed on its acquisition of 100% of Animal Friends Insurance (“Animal Friends”) from Correlation One Holdings (“Correlation”).

Continuum Advisory Partners acted as exclusive Financial Advisor to Animal Friends and its shareholders.

Animal Friends is a leading pet insurance intermediary in the UK while PPG is a leading pan-European pet insurance provider with private investment vehicle, JAB Holding Company, as its controlling shareholder. As part of the PPG family, Animal Friends will further build its market-leading proposition in the UK.

Further to the transaction, PPG and Correlation will form a long-term partnership to drive growth and innovation in pet insurance in the UK & European markets.

The transaction further highlights Continuum’s deep expertise in advising on major cross-border transactions in the European specialist personal lines insurance sector.

Link to press release: Pinnacle Pet Group to Expand in U.K. Through Acquisition of Animal Friends | Business Wire


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